Limits 266000 - 10000000
"Programmatic" consists essentially of three elements:
Sistematizirovat and stores all the data about your potential customers. Data sources are 3 channel – network data computer, mobile data and social networks.
These 3 source let you know: Gender, age, marital status, content preferences, search history, geolocation, history, Internet purchases, income and more. Thus, all the profiles are divided into 2500 segments, such as thorough classification will allow you to go from precise targeting to high precision.
- ITEM SSP:
In fact it is a platform to sell advertising space of their sites in real-time. We cover 78 SSP platform that will allow you to show your ads on 95% of websites on the Internet.
Automatic tool procurement, which enables
real time to buy advertising space from SSP under your target customers.
It all starts with the selection of key parameters under your RK usually is GEO, wealth and age. If You initially confident that you know the portrait of his client to the last detail, we can start immediately with high-precision targeting. A clear portrait of your target customer you will get monthly in line with your advertising campaign.
An initial sowing, by showing your banner to your target audience.
After that, the game takes a unique design programmatic.ru under the name robot predictor. This mechanism analyzes all users starting with those who passed on the banner ending with those who have made the desired effect. Under analysis fall: time on site, depth of view, number of target actions, etc.
The result of analysis will perform 2 group portraits of users:
- Who is the show effectively;
- Who better to interact on this product.
With the new data targeting adapts the successful cases with the help of technology "look a like", simply put is chosen the most similar profiles to those who responded to your ad. Thus, you save money without showing inappropriate categories and improve their performance.
Programmatic.ru collects and uploads of big data. The service will record the IDs of all users since your company will accumulate, given the segments and behavioral characteristics. You will be able to upload the IDs of all users who have ever interacted with Your ad and targeted to target them using other advertising tools, such as the context, remarketing, etc.
The cost of accommodation does not include the development / optimization of promotional materials.
* The figures are forecasted based on the previous experience of advertising companies(not guaranteed).
Access to metrics and Analytics (Yandex Metrika, Google Analytics) - a prerequisite for the control of the campaign.
IN THE TAB "PORTFOLIO" OF ADDITIONAL VIDEO SERVICES AND SOME CASES PREVIOUSLY PERFORMED ADVERTISING CAMPAIGNS.
Services and platforms on which the advertising
BANNERS - PICTURES.
Image formats: PNG (.png), GIF (.gif), JPEG (.jpeg).
Dimensional grid for display ad traffic (up to 120 KB)
- Required sizes: 728x90, 240x400, 300x250, 486x60, 120x600, 160x600, 336x280,
- Additional dimensions: 750x100, 640x360, 250x250, 300x600, 970x90, 470x319,
640x480, 640x100, 750x300.
Dimensional grid of ads for mobile traffic (45 KB):
- Required sizes:
Phone: 360x50, 320x50, 300x250, 240x400, 320x480, 480x320.
- For tablets: 728x90, 240x400, 300x250, 360x640, 768x1024, 1024x768.
- additional dimensions:
Phone: 300x50, 216x36, 168x28.
- For tablets: 486x60, 160x600, 336x280.
BANNERS - HTML5
HTML5 banners must be accompanied by the so - called cap- alternative
the image (possibly animated), the appropriate constraints from section Banners
pictures. Cap will be shown to some users in if the correct
display HTML5 banner, for example, as in most mobile
In the kit of materials is allowed only one file of type html, which should be
index.html - a mandatory requirement. File size index.html must not exceed 64Kb
(the amount of resource files should not exceed 10Mb).
The banner may refer to resources located on other domain. All
external resource files must be located next to the file index.html.
The supported types of resource files:
● Data: .csv .json .pdf, .xml
● Fonts: .eot, .otf .ttf .woff, .woff
● Image: .gif, .jpg, .png .svg .jpeg
● Video files
Recommended rules for creating HTML banners:
1. The banner must be submitted archive from multiple files: index.html and sprite.png
(recommended two and not more than 100). In the file index.html allowed only
relative links to files resources.
2. Be sure to decrease the size of the sprite file.png through the service https://tinypng.com.
3. In index.html the file is not allowed using base64 representations for
4. Processing all click events that cause a transition to the advertiser's site needs
to be implemented strictly through the <a href=””> .
To advertise exclusively to mobile apps are a priority
image formats .gif, .jpg, .png.
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We support the following payment options for advertising:
To the current account under the contract
Bank transfer through a mobile bank for individuals (under the offer agreement).
Advertising is launched after 100% prepayment.
The invoice is automatically billed in your account after the seller confirms the order.
In case of late payment, the schedule for advertising may move.
If you have any questions about payment, call the toll free number +7 800 1002 592
The seller provides a report on the release of advertising after the end of the advertising campaign.
If the advertisement is not made through the fault of the seller - the seller compensates for the output of the advertisement as agreed with the customer