In the process of segmentation of potential consumers are divided into different groups (or segments) within which customers have similar or the same queries. It is necessary to select the optimal segment of the market less competitive, which you have more benefits.
The segment is possible as existing customers to choose the way of development of the company and consumers in a new market to create a product / brand in this segment.
The result of segmentation is a report with a detailed description of each segment of consumers.
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